Corporate Newsletter

Corporate Newsletter

Corporate Newsletter

A corporate identity guide serves as a reference for employees, designers and writers to use when developing communication materials for a corporation. The guide typically contains rules for logos, page layout, advertising, appropriate color use, layout examples and guidelines on the copy style and tone that should be used in communication materials. Although used primarily by large corporations, a corporate style guide can be a useful tool for creating consistent communication for businesses of any size.

Why a Corporate Identity Guide is Useful?

A corporate identity guide is an essential tool for any business that wants to provide consistent communication across all channels of their business. The style guide provides writers and designers guidelines to use when creating corporate communication materials so the pieces fit into the specific look and style established by the corporation. It serves as a roadmap for employees, outside agencies and consultants working on behalf of the company to use to develop materials for a corporation.