Broadsheet. Ah, what a beautiful name. It brings back so many memories of a vibrant, bustling, healthy newspaper business. Broadsheet…That’s what full-size newspapers are called, were called…used to be called. It’s kind of difficult to really put your finger on the definition these days since so many broadsheet newspapers are not-so-broad anymore. And many are smaller or larger than their neighbors…all of this downsizing done as a way of cutting costs.
That bastion of journalism, The New York Times — The Gray Lady — cut the size of its newspaper in 2007 from 13.5 inches wide to 12 inches. Then a year later it cut back the size again by one-and-a-half inches and looked to save about $42 million, in conjunction with other cost-cutting measures.
Cutting Costs is Not New
Many years ago The Times was looking to save a few bucks in the cost of ink by eliminating the period at the end of its name on page one. At the end of a full-year, without the period in its name, the corporation saved a whopping…$46 in ink.
As with anything today, many of the things we’ve grown up with in this business have changed and are continuing to change literally before our eyes. The name “broadsheet” is still used for what we now call full-size newspapers — The Times, The Philadelphia Inquirer, The Washington Post, and so on — all of which have six columns as standard.
The Pretension Evening News
The Evening News out of Newark, N.J., was physically a very large newspaper. Its template employed nine columns as standard. Apparently it wanted to show the newspaper world that it could handle any kind of news at the same time. As far as I know it was the only paper that was so huge. Many journals today, calling themselves broadsheet, are anything but broad and none approach the size of The Evening News..
